Tamashii® is a successful and constantly growing brand with over 1000 points of sale in Italy.
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The value of the Tamashii® brand is based on solid fundamentals. It has grown thanks to tens of thousands of customers and hundreds of VIPs who act as spontaneous brand ambassadors.
Continuous research in product development and after-sales service, careful pricing policy, thoughtful distribution and comprehensive but sober communication have been the basis of constant growth for over 5 years and which today make it a unique success story and the subject of academic study.
Uniqueness and Originality
ཐོག་མའི་རང་བཞིན།
Tamashii® was born in 2007 from a trip to Tibet and is today the founder of a much imitated jewelry style.
Each Tamashii® bracelet, ring or pendant is unique because it carries with it a “real” story. It is still made using ancient methods and all Tamashii® bracelets are produced in Tibet.
Value
རིན་ཐང་།
Tamashii® combines different and strong values. Each single jewel is born from research carried out by physically immersing oneself in traditional Tibetan culture.
Each jewel has its own meaning that is linked to the stone with which it is made, but above all it is the people and the circumstances in which it is worn that give it an inestimable value.
Commercial Organization
ཚོང་ལས་ཀྱི
Each Tamashii® is supplied with a price tag and the market is constantly monitored to ensure the same sales conditions for all Tamashii® retailers both offline and online.
The points of sale are assigned on the principle of respecting the brand positioning policies, to offer a sufficient market share and to avoid cannibalization.
Marketing Organization
ཚོང་འགྲེམས།
The entire Tamashii® brand is supported by a sober but complete communication that includes visual merchandising, displays, sales support material, online and offline advertising campaigns and assistance for stores and local events.
Tamashii® positions itself as a universal brand, whose value system is mainly based on cultural factors.
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